Insights
Straight answers on building software
What to build, what it costs, how long it takes, and who should build it — the questions founders actually ask, answered by the team that builds it.
Website vs. web app vs. custom system: what do you actually need?
Website, web app, or custom system? How to tell them apart and choose the smallest build that solves your problem.
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MVP vs. full build: which should you start with?
When to ship a lean MVP and when to commit to the full build — a practical framework for founders deciding where to start.
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How much does a custom web app cost?
Why there's no single price for a custom web app, the factors that actually drive cost, and how to get a trustworthy fixed-price estimate.
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How long does it take to build a SaaS?
A focused SaaS MVP usually ships in about 4–6 weeks; a fuller v1 runs across milestones over a few months. An honest timeline by phase.
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React Native vs. native: which should you build?
React Native/Expo vs native Swift/Kotlin, for founders deciding. When cross-platform wins, when native earns its cost, and why you can mix.
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Do you own your code? What to demand from a dev agency
Who owns the code a dev agency builds? Why ownership matters, what to put in the contract, the red flags, and a checklist to run before you sign.
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What's in a good software proposal (and our 48-hour process)
A trustworthy software proposal frames the problem, sets scope and out-of-scope, gives a fixed price and milestones, and confirms you own the code.
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How to choose a software development agency (without getting burned)
Picking a dev agency as a non-technical founder: green flags, red flags, the questions to ask before signing, and agency vs freelancer vs in-house.
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Do you need a CTO, a freelancer, or an agency?
Choosing between a freelancer, an agency, or a CTO to build your product — what each one is best for, and when.
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How to write a product brief developers can actually build from
How to write a product brief that gets you accurate estimates and the right build — with a copy-paste template and checklist.
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